Reviewed · FOOD & DRINK
Private Food Walking Tour in Reykjavik
The boldest part of this private Reykjavik food tour is the final tasting of fermented shark, or hákarl, at Dass near Hallgrímskirkja. You also get a lamb hot dog at the famous Bæjarins Beztu Pylsur and a look at ordinary Icelandic snacks in a supermarket. I like the mix of famous bites and less obvious foods, and I like having a local guide such as Einar, Gardar, Stefan, or Magnus explain what you are eating. The main drawback is price: at $249.23 per person, this is costly if you judge it only by the food on the plate.
I also like the easy three-hour pace and the private format, which lets guides adjust the conversation to your interests. You walk through the old center, harbor, flea market, and streets near Hallgrímskirkja rather than sitting in one restaurant. Still, the exact tastings can vary, and the weekend market stop is available only on Saturday and Sunday from 11 a.m. to 5 p.m.
Key points at a glance

- Fermented shark finale: Try hákarl at Dass, along with another Icelandic delicacy and an alcoholic or non-alcoholic drink.
- Famous lamb hot dog: Stop at Bæjarins Beztu Pylsur, one of Reykjavik’s best-known food counters.
- Private guide and flexible conversation: Your group walks alone with an English-speaking guide, with past guides including Einar, Gardar, Stefan, Magnus, Bjarni, and Ester.
- Local shopping insight: Visit a supermarket to examine Icelandic candy, snacks, and everyday foods.
- Weekend bonus: Add Kolaportið Flea Market when your tour falls during its Saturday or Sunday opening hours.
- Three-hour city introduction: Combine food tastings with stories about Icelandic history, culture, buildings, and daily life.
What this Reykjavik food walk is really about

This is not a sit-down tasting menu. It is a moving introduction to Reykjavik, with small portions spread across several stops. You walk, listen, sample, and get a quick sense of how geography, weather, fishing, farming, and limited food supplies shaped Icelandic eating habits.
The private format matters. Your guide is not trying to keep a large group on schedule, so you can ask about local life, museums, music, buildings, or the food itself. Several guides have been praised for tailoring the conversation, including Gardar, who offered local culture and museum tips, and Guoni, who used the supermarket visit to explain how Iceland’s food supply affects what people buy.
The meeting point is Ingólfstorg, outside Hlöllabátar, facing the square and two tall stone pillars. Those pillars mark the spot connected with Ingólfur Arnarson, traditionally regarded as the first settler of Iceland and the founder of Reykjavik. CenterHotel Plaza is to your right, and benches, tables, and a covered area make waiting easier.
If you arrange pickup, it is offered from accommodations within a specified radius. If you are staying outside central Reykjavik, meet at the stated point instead. Look for a guide in a light blue jacket, and use Google Maps because the starting streets can be easy to confuse.
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Ingólfstorg sets the historical tone

The opening stop is brief, about five minutes, but useful. Rather than beginning with a plate and rushing into the next bite, you start with the origin story of the city. The two stone pillars give the meeting place a clear landmark and provide a natural opening for a conversation about settlement and Reykjavik’s growth.
I like this start because it helps you see the center as more than a collection of shops and colorful buildings. Your guide can connect the square to the city’s past before leading you toward the harbor.
Do not expect a full history lecture here. The point is orientation. You will spend much of the next three hours moving through central streets, so this quick introduction gives the walk a thread.
Harbor shellfish soup, a warm first bite

The tour heads toward Reykjavik harbor for an Icelandic shellfish soup. The scheduled stop lasts about 25 minutes, which gives you time to eat and hear more about local food traditions.
Soup is a smart opening course in Reykjavik, especially when the weather is cool. It is warm, familiar, and gentle before the more unusual foods arrive. The portion is described as an appetizer, so you should not treat it as lunch by itself.
This stop also shows the tour’s basic rhythm. You are not simply told what Icelanders eat. You taste one item, hear its context, then walk to a different part of the city. That movement keeps the experience active, though anyone expecting large restaurant portions should set expectations early.
Bæjarins Beztu Pylsur and the lamb hot dog

No first visit to Reykjavik feels complete without seeing Bæjarins Beztu Pylsur. The tour includes a lamb hot dog at this famous stand and even offers a practical warning: beware of copycats.
The hot dog is one of the most accessible Icelandic foods on the route. It is quick, inexpensive-looking, and tied to a real local institution rather than a staged tasting room. You can enjoy the familiar format while trying meat associated with Icelandic farming.
The scheduled time is about 20 minutes. That is enough for the food and a short explanation, but not enough for a long pause. If you have already visited the stand on your own, this stop will feel less new. Its added value comes from the guide’s explanation and from having it fitted into a larger food-and-city story.
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A supermarket stop reveals everyday Iceland

The supermarket visit is one of the most useful parts of the tour because it moves beyond special-occasion dishes. You look at Icelandic foods, snacks, and candy that local people actually encounter during ordinary shopping.
I especially like this stop for anyone staying several days in Reykjavik. You can identify items to try later, choose edible souvenirs, or understand the difference between a traditional delicacy and a normal snack. Guoni was specifically praised for using the supermarket to explain local buying habits and the way Iceland’s geography and food supply have shaped them.
The stop lasts about ten minutes, so this is a guided look rather than a full shopping trip. You will not have much time to compare every package. Still, it gives the tour a practical edge that many food walks miss.
Kolaportið adds real market character on weekends

If your tour runs during opening hours, you may visit Kolaportið Market inside the Reykjavik Flea Market. It is open Saturdays and Sundays from 11 a.m. to 5 p.m., so this stop is not available on every departure.
The market is a good place to encounter traditional Icelandic foods together in one setting. The schedule allows about 20 minutes, enough for a quick stroll and a few explanations. It gives you a glimpse of a more informal side of food shopping than the polished center-city stops.
The limitation is simple: do not book this tour solely for Kolaportið unless your timing is confirmed. On a weekday, the market will not be part of the route. The main tour continues without it, but the experience loses one of its more distinctly local food settings.
Dass near Hallgrímskirkja brings the unusual foods

The final stop is Dass Reykjavik on Vegamótastígur, close to Hallgrímskirkja. You spend about 40 minutes here, making it the longest food stop on the walk.
This is where you try several Icelandic delicacies. The foods described across the experience include smoked lamb tartar, smoked fish, char canapés, crowberry jam, and fermented shark. The highlight list also names smoked puffin as an Icelandic specialty to taste, but the exact offerings can vary. One tasting account specifically noted that puffin and whale were not served, so I would not book expecting every unusual item listed in the broad description.
Hákarl is the daredevil bite. Fermented shark has a sharp reputation, and the small portion is intentional. Your guide shows you how to approach it, and the accompanying Icelandic drink helps balance the flavor. You can choose an alcoholic or non-alcoholic Icelandic drink, with options described as a special beer or Black Death, an Icelandic schnapps.
This is also where the tour becomes most divisive. Some people find the shark worth trying and even enjoy the ritual around it. Others find it unpleasant. I see that as a strength of the stop, provided you treat it as a cultural tasting rather than a food you must love.
The guides shape the quality of the day

The strongest part of this experience is the guide. Past departures have featured Einar, Dario, Gardar, Magness, Bo, Stefan, Magnus, Robyn, Palli, Bjarni, Ester, Olaf, Matias, Bardi, Guoni, and others. The repeated praise centers on friendly delivery, strong local knowledge, humor, and the ability to answer unexpected questions.
Einar was praised for connecting food with neighborhoods. Gardar customized the conversation around personal interests. Ester kept a very small group engaged with humor, while Bjarni handled children’s questions well. Stefan brought warmth, history, and even a song to one outing. Those details matter because a private walk can feel either like a relaxed afternoon with a local or like a sequence of disconnected transactions.
There has also been at least one sharply negative account involving poor English, little engagement with children, and inappropriate political comments. That complaint is important to keep in mind. Guide quality can vary, and a private tour does not guarantee a perfect personality match. If you have children or specific interests, state them when booking and make clear what kind of conversation you want.
How much food do you actually get?
You receive a range of samples rather than full meals. The route includes soup, a hot dog, supermarket items, possible market foods, several delicacies at Dass, and a drink. One participant described a lamb broth, a small piece of shark, fish stew, a hot dog, lamb tartar, a char canapé, and beer. Another found the variety and amount satisfying.
That range should keep most people interested for three hours, but I would not assume it replaces lunch for everyone. Portions can be modest, especially for the shark and tasting plates. If you have a large appetite, plan another meal later.
The food is also intentionally uneven in familiarity. Shellfish soup and a hot dog are easy entry points. Lamb tartar, smoked foods, crowberry jam, and hákarl ask more of you. That progression works well for adventurous eaters who want a story with their food, but less so for anyone seeking a predictable meal.
Is $249.23 per person good value?
The listed price is $249.23 per person, which places this firmly in the premium category. For two people, that is roughly $498 before any separate arrangements, although one account described paying $384 for two, so the amount can vary by booking details or date.
If you compare only the food, the price may feel hard to defend. The tastings are mostly small, and several stops are in central places you could visit without a guide. A sharply critical account estimated that the food alone might have cost far less when purchased independently.
You are paying for more than ingredients. The fee covers a private English-language guide, planning, several stops, local explanation, and the convenience of having someone connect the foods with Reykjavik’s streets and culture. If you are new to Iceland and want a guided introduction on your first day, that can be useful. If you are comfortable researching food spots and ordering on your own, the premium is less attractive.
I would judge the value this way:
- Good value for a private introduction: You want personal attention, stories, and a route built around your group.
- Fair value for adventurous eaters: You want to try foods you might not order alone, especially hákarl and traditional lamb or fish preparations.
- Weak value for a full meal: You mainly want generous portions or a restaurant dinner.
- Weak value for self-guided explorers: You already know Reykjavik’s center and do not need help finding the hot dog stand, harbor, or supermarket.
Timing, walking, and practical details
The experience lasts about three hours and is offered in English. It is a walking tour through central Reykjavik, with stops at the old center, harbor, food stand, supermarket, possible flea market, and restaurant near Hallgrímskirkja.
Most people can participate, and the tour is near public transportation. One account found the pace manageable for someone with walking difficulty. Still, you should tell the operator about any mobility needs before setting out, since the route involves moving between several stops.
Pickup is offered from accommodations within a specified radius. If you are outside that area, meet at Ingólfstorg. The ending point is Dass Reykjavik at Vegamótastígur 7, 101 Reykjavík, rather than the original meeting point, so plan your onward route from there.
You receive confirmation at booking, a mobile ticket is available, and group discounts may be offered. Free cancellation applies when you cancel at least 24 hours before the start time. Cancellations or changes inside that window are not refunded or accepted.
Who should book this food tour?
I would choose this for a first or second day in Reykjavik. The route gives you a quick orientation, introduces several foods, and may help you decide where to return for a fuller meal. It is especially well suited to curious eaters who want to try hákarl, smoked foods, lamb dishes, local candy, and Icelandic drinks without planning every stop themselves.
Families can enjoy it too, especially with a guide who welcomes children’s questions. Ask for a child-friendly approach when booking. Couples and small groups who want a private outing will get more from the format than solo visitors on a tight budget.
I would skip it if your main goal is a large meal, a bargain, or a fixed list of exotic foods. The mention of smoked puffin does not mean it will certainly be served, and the flea market is not part of weekday departures. For full value, confirm what tastings are planned for your date and tell the operator about dietary restrictions or strong dislikes before you book.
Should you book the private Reykjavik food tour?
Book it if you want a friendly local guide to connect Reykjavik’s food with its streets, settlement story, shopping habits, and culture. The private setup, wide food range, and chance to try fermented shark make it more personal than a standard restaurant crawl.
Think twice if $249.23 per person feels high for small tastings. You can visit several central stops independently for much less, and the exact food selection is not guaranteed. My advice is simple: choose this for the guide and the context, not for the quantity of food. If you want an easy, talkative introduction to Icelandic eating, it is a strong choice. If you only want lunch, spend the money at a restaurant instead.
FAQ
How long does the private Reykjavik food tour last?
The tour lasts approximately three hours.
Where does the tour begin?
It begins outside Hlöllabátar at Ingólfstorgi 1 in central Reykjavik, facing Ingólfstorg Square and the two tall stone pillars.
Where does the tour end?
The tour ends at Dass Reykjavik, Vegamótastígur 7, near Hallgrímskirkja church.
Is hotel pickup available?
Pickup is offered from hotels and accommodations within a specified radius. If you are outside the downtown pickup area, you should meet at the stated Ingólfstorg meeting point.
Is the Kolaportið Market stop available every day?
No. The Reykjavik Flea Market, where Kolaportið is located, is open Saturdays and Sundays from 11 a.m. to 5 p.m. The stop is added when the tour runs during those hours.
Can I cancel for a full refund?
Yes. You can cancel for a full refund up to 24 hours before the experience starts. Cancellations or changes made less than 24 hours before the start time are not accepted or refunded.
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