Reviewed · FOOD & DRINK
Reykjavik Food Tour – Supermarket Tour & Lunch at Microbrewery
Icelandic food can feel hard to decode at first. This tour gives you a useful starting point: a walk through a Reykjavik grocery store, followed by lunch at a private microbrewery reserved for the group. You learn not just what to eat, but how Icelanders shop and what foods are common in the country.
I like the practical supermarket stop, since it helps you make sense of local labels, ingredients, and prices. I also like the tasting format at lunch, where you can try several Icelandic flavors instead of gambling on one unfamiliar dish. The main drawback is simple: at $123 per person, this is a costly lunch if you only want a quick meal.
Key points at a glance

- A grocery store comes first: Visit a neighborhood food shop on Laugavegur, Reykjavik’s main shopping street, and learn about local produce and everyday food.
- Lunch takes place at MicroBar Reykjavik: The tour ends at Laugavegur 86 in a private setting reserved for the group.
- Several Icelandic dishes are included: The tasting format lets you sample typical flavors and work out what you actually like.
- Craft beer is part of the experience: Complimentary local brews accompany the food at the microbrewery.
- Small groups keep it personal: No more than 12 people can join.
- The timing fits a city day: Meet at Dill Restaurant at 11:00 am, and allow roughly three hours.
Why this food tour works as a first taste of Iceland

The best feature here is the order of events. You do not begin with a plate of unfamiliar food and a vague explanation. You start in a grocery store, where food is part of ordinary life, then move to a sit-down meal where you can taste several Icelandic dishes.
That order makes the experience useful beyond the lunch itself. A restaurant can show you what a chef wants to serve. A supermarket shows you what people buy, what produce is available, and how food fits into daily life in Iceland. For a first visit to Reykjavik, that context can help you choose snacks, picnic supplies, and restaurant dishes later in your trip.
The tour also answers a common Iceland question: what counts as local food? You will learn about produce common in Iceland and sample different dishes and flavors. The information provided does not name each dish in advance, so you should book this for a broad introduction rather than for one specific specialty.
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Meeting on Laugavegur at 11:00 am
The tour begins at Dill Restaurant, Laugavegur 59, in central Reykjavik. Laugavegur is the city’s main shopping street, so the starting point is in a useful part of town rather than at a remote meeting place.
You should arrive ready to walk into a grocery store soon after meeting the guide. The activity is listed as approximately two to three hours, with the detailed schedule allowing three hours. That makes an 11:00 am start a good fit for a relaxed morning followed by lunch, but it will take up a meaningful portion of your day.
The route is based in central Reykjavik and is near public transportation. The tour ends at Laugavegur 86, at MicroBar Reykjavik, so you do not return to the starting point. That matters if you have a timed museum visit, a bus departure, or another booking later in the day.
A mobile ticket is provided, which keeps the booking simple. Confirmation is sent at the time of booking. Since the group is capped at 12 people, the experience should be smaller than a standard coach-style food outing, though the exact group size on your date can vary.
Inside the Reykjavik grocery store

The grocery store stop is the most unusual part of the tour. Many food tours move from one restaurant to another. Here, you first see the food in a normal retail setting and learn what produce is common in Iceland.
This is useful because Icelandic food shopping does not always match what you are used to at home. The tour can help you understand what is imported, what is commonly stocked, and how Icelandic food culture appears in an everyday shop. The supplied details do not promise a cooking lesson or a market visit, so think of this as a guided look at local groceries rather than a hands-on class.
You will visit a grocery store on Laugavegur, in the heart of Reykjavik. The setting gives the guide a chance to explain food origins and common choices while the products are right in front of you. That makes the information easier to remember than a list of facts delivered at a restaurant table.
One past account of this experience described starting in a neighborhood food store and learning how food in Iceland fits together. The strongest lesson is the concept itself: if you have wondered where to begin with Icelandic eating, the shop provides a low-pressure introduction before you sit down to taste anything.
For you, this stop can be especially valuable early in an Iceland trip. Afterward, you may feel more comfortable buying food for a day trip or recognizing local products while walking around Reykjavik. The tour does not say that shopping samples are included, so do not assume the grocery visit is a tasting session.
Lunch at a private microbrewery

After the shop, the group moves to a local microbrewery for lunch. The brewery is exclusively reserved for the tour during the visit, giving the meal a private atmosphere rather than placing you at a busy public table.
The tour includes several Icelandic foods, not just one main course. That is a smart approach for a cuisine you may not know well. You can try different dishes and flavors, then decide what suits you before ordering similar food elsewhere.
The exact menu is not provided, and it may change. That is worth noting if you need to avoid particular ingredients or have your heart set on a named Icelandic dish. The clear promise is a selection of typical Icelandic dishes and flavors, not a fixed menu with specific items listed ahead of time.
Local craft beer is included as a complimentary tasting. The pairing adds another layer to the meal, since you can compare beer with the different foods rather than treating lunch as a standard restaurant stop. If you do not drink alcohol, the supplied information does not specify a nonalcoholic alternative, so ask the provider before booking if that matters to you.
The end point is MicroBar Reykjavik at Laugavegur 86. You finish close to where you started, but not at the same address. That makes it easy to continue exploring central Reykjavik on foot after lunch.
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What the small group means

The maximum group size is 12 people. That is small enough for the food discussion to feel focused, and it should make questions easier than they would be on a large public tour.
A smaller group also suits the grocery store portion. A dozen people can gather around products and listen without the stop becoming a crowd scene. The private brewery setting adds to that sense of a contained experience.
Still, do not confuse a maximum of 12 with a private tour for just your party. Other people may join you, and the tour is described as small-group rather than fully private. If you want a completely private booking, the provided information does not promise that option.
The tour is suitable for most people, according to the booking details. No special fitness requirement is stated. You should expect a city walk between the food stops, but the supplied information does not give a distance or detailed accessibility description.
Is $123 a fair price?

At $123 per person, this is not a bargain lunch. You are paying for more than the food itself: a guide-led introduction to Icelandic food culture, a grocery store visit, several tastings, craft beer, and a private microbrewery setting.
The value depends on how much guidance you want. If you are happy to walk into a supermarket alone and order lunch on your own, you can spend less. Reykjavik has plenty of food shops and bars, so the price premium is not simply about getting fed.
I see the strongest value for a first-time visitor who wants help making choices. The tour can save you from spending a full meal on one unfamiliar dish you do not enjoy. It also gives you a framework for understanding food prices and products during the rest of your Iceland trip.
The price is harder to justify if you already know Icelandic cuisine well, have only a short stop in Reykjavik, or mainly want craft beer. In that case, the grocery explanation and broad tasting format may not add enough to the cost.
The 100 percent recommendation rate and five-star rating from 11 submitted ratings suggest strong satisfaction, but the sample is small. I would treat that as encouraging rather than conclusive. The experience has a clear idea and a practical sequence, yet the unknown menu means you should book for the format, not for a guaranteed list of dishes.
Who should book this experience?

I would point this tour toward first-time visitors to Iceland, curious eaters, and people who want a gentle introduction rather than a hard-edged food challenge. It should also suit anyone who likes learning through ordinary places, since the grocery store is as important to the plan as the brewery.
It is a good match for you if you want to:
- Understand Icelandic food shopping before exploring on your own
- Taste several local dishes in one sitting
- Include craft beer with lunch
- Ask questions in a group of no more than 12
- Spend a late morning and lunch in central Reykjavik
You may want to skip it if you need a precise menu in advance. The food is described by type, with several Icelandic dishes and typical flavors, but individual dishes are not named. The same applies if you do not drink beer and the provider cannot confirm an alternative.
The tour also requires good weather and a minimum number of participants. If poor weather causes a cancellation, you are offered another date or a full refund. If the minimum group is not met, you are offered another date or experience, or a full refund.
Practical timing and cancellation advice

Plan for about three hours, even though the general duration is given as two to three hours. Starting at 11:00 am means you should be free through approximately 2:00 pm, with some flexibility.
The tour starts at Dill Restaurant, Laugavegur 59, and ends at MicroBar Reykjavik, Laugavegur 86. Both addresses are in Reykjavik, but they are not the same place. Check your plans before booking if you have a timed activity immediately afterward.
You can cancel for a full refund up to 24 hours before the local start time. Cancellations or changes made less than 24 hours before departure are not refunded or accepted. The experience uses local time for its cut-off, so pay attention to the Iceland time zone when changing plans.
What you should expect from the food
You should expect an introduction rather than a definitive survey of Icelandic cuisine. The tour promises several typical dishes and flavors, plus an explanation of common produce. It does not provide a named menu, a full cooking demonstration, or a stated number of beer samples.
That uncertainty is not necessarily a flaw. A changing food selection can reflect what is available and give the guide room to explain the products in front of you. But if you need certainty for dietary, religious, or medical reasons, contact BiteSized Iceland before booking.
The tasting setup also lets you compare foods. You do not have to decide that you love or dislike Icelandic cuisine based on one plate. Try each item, ask what it is, and use the meal as a first step toward making your own choices later.
The private microbrewery reservation helps the lunch feel like a planned part of the tour rather than an ordinary stop squeezed into a public dining room. Still, it is worth keeping your expectations in check: the attraction is the combination of explanation, tasting, and beer, not a long fine-dining meal.
Should you book the Reykjavik food tour?
Book it if you want a practical first lesson in Icelandic food, especially if you are new to the country and unsure what to order. The supermarket stop is the key reason to choose it, while the private microbrewery lunch, multiple dishes, and craft beer make the lesson enjoyable.
I would hesitate only if $123 feels high for lunch, if you need a fixed menu, or if your schedule cannot spare three hours. For everyone else, this is a focused way to get oriented in Reykjavik, taste several local foods, and leave with a better sense of what to seek out next.
FAQ
Where does the tour start?
It starts at Dill Restaurant, Laugavegur 59, 101 Reykjavík, Iceland.
What time does the tour begin?
The start time is 11:00 am.
Where does the tour end?
It ends at MicroBar Reykjavik, Laugavegur 86, 101 Reykjavík, Iceland.
How long does the experience last?
The experience lasts approximately two to three hours. The detailed itinerary gives three hours.
What happens during the supermarket visit?
You visit a grocery store on Laugavegur and learn about Icelandic food culture, local produce, and foods that are common in Iceland.
Is lunch included?
Yes. The tour includes lunch at a local microbrewery, with several Icelandic dishes and flavors to try.
Is craft beer included?
Yes. Complimentary tastings of local craft brews are included.
How many people can join?
The maximum group size is 12 people.
Can I cancel for a full refund?
Yes. You can cancel at least 24 hours before the experience starts for a full refund. Cancellations or changes made less than 24 hours before the start time are not refunded or accepted.
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